Today I attended at Google Developer's Day Mexico 08. To my understanding, it is the first time such event is done here in Mexico, and Google people did a nice work.
The first couple of hours John Farrell (Google Mexico's director) and Alfonso Luna (Marketing director for Latin America) besides giving us an overview of the event they clearly stated the intentions not only for the workshop, but for the Google developers in general.
It is well known that times are changing and the Internet is positioning as one of the most ubiquitous, important mass medium, yet the communication, use and business paradigm is totally different to 'traditional' media such as radio or TV. Internet, unlike the others, is a dynamic medium, in which the most important thing is not the hardware or the infrastructure per se, but the content. Concepts like shared market and 'the long tail' are playing an important role in their business paradigm.
John described us Google as an ecosystem, in which sponsors, partners, content providers, developers and users interact in complex manners. Google's mission may be ambitious, but the truth is that its worldwide presence is something we should be aware of. And we, as developers, are part of this game. So Google has been developing a set of Open Source tools and engines to help developers, in such way we can develop quick, good and cheap. Is a win-win deal.
The rest of the day we were offered a set of conferences and workshop specific to the Google technologies, split by interests (it would be impossible to cover all of them in just one day). The complete agenda can be checked here (I couldn't find an English translation, bear me). Google gears, Google Web Toolkit, OpenSocial, Android, Google App Engine and KML were just some of the topics covered on the workshops, I will be posting about them and my experiences on later posts.
It was an overall nice event, I hope Google to put its eyes on Mexico since I am sure there are lots of good developers that can be a force to be reckoned with.
The first couple of hours John Farrell (Google Mexico's director) and Alfonso Luna (Marketing director for Latin America) besides giving us an overview of the event they clearly stated the intentions not only for the workshop, but for the Google developers in general.
It is well known that times are changing and the Internet is positioning as one of the most ubiquitous, important mass medium, yet the communication, use and business paradigm is totally different to 'traditional' media such as radio or TV. Internet, unlike the others, is a dynamic medium, in which the most important thing is not the hardware or the infrastructure per se, but the content. Concepts like shared market and 'the long tail' are playing an important role in their business paradigm.
John described us Google as an ecosystem, in which sponsors, partners, content providers, developers and users interact in complex manners. Google's mission may be ambitious, but the truth is that its worldwide presence is something we should be aware of. And we, as developers, are part of this game. So Google has been developing a set of Open Source tools and engines to help developers, in such way we can develop quick, good and cheap. Is a win-win deal.
The rest of the day we were offered a set of conferences and workshop specific to the Google technologies, split by interests (it would be impossible to cover all of them in just one day). The complete agenda can be checked here (I couldn't find an English translation, bear me). Google gears, Google Web Toolkit, OpenSocial, Android, Google App Engine and KML were just some of the topics covered on the workshops, I will be posting about them and my experiences on later posts.
It was an overall nice event, I hope Google to put its eyes on Mexico since I am sure there are lots of good developers that can be a force to be reckoned with.
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